"Light Inc. works best with frugal managers and entrepreneurs who appreciate our unique approach. We applaud the executive who brings a conservative approach to marketing. We believe in operating from a plan and work hard to see the plan stays on budget. We will write and implement the plan with you and every stakeholder, and salesman in the campaign. Our clients appreciate the accountability of direct marketing, and are as intrigued with public relations direct mail, search optimization, internet content and customer follow-up as they are with TV. We like a plan that grows the marketing program organically with a ROI."

-Michele Francis, President